Discover The 5 'Magic Steps'
To Keeping Your Direct Mail To
Motivated Sellers Out Of The Trash!
Without resorting to physical violence!
 

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Thursday, February 8, 2007


Dear Fellow Real Estate Investor,

If you'd like to double (or triple) your response rate from direct mailings, avoid throwing money down the drain on another failed marketing attempt and make real estate investing fun and profitable again, then this might be the most important letter you'll ever read.

Here's why:

The eBook you are about to purchase gives the EXACT SECRETS I use in my own real estate business to generate double-digit response rates from buyers and sellers time and again using direct mail.

By using the proven guidelines discussed within the pages of the book, soon you too will generate as many leads to buy and sell as many houses as you want!

Now, I know you're probably skeptical. That's normal and healthy. Let me give you three good reasons we can back up what we claim:

Three Reasons To Believe What I Say

Reason one: I practice what I preach! I've been a successful real estate investor for over 5 years now. I buy houses subject to the existing mortgage, and lease option the properties to buyers who want to work on their credit while living in my home.

This way, I get to try out marketing ideas on my OWN investing business first. Once I see how effective they are, I can chose to pass them on to you, or trash them and start over again. You get proven, tested marketing techniques that are being used right now!

But that doesn't mean that any and every investor - regardless of your buying and selling strategies can't use the same techniques to generate the same amount of leads - possibly more! You get to learn from my experience without making the costly mistakes I did when I first got started in real estate!

Reason two: I was a homeless mother of three living in a family friend's basement when I started investing in real estate. EVERY SINGLE LEAD HAD TO COUNT! I didn't have the money to 'throw at marketing' and cross my fingers that it worked. I had to have a plan.

Every single direct mail piece, every single phone call I made, every single time I did ANYTHING in my real estate business, it had better GENERATE LEADS or the chance was good that my family wouldn't eat next week.

I learned 3 things very quickly:

  1. That I better figure out a way to get leads from home (since I didn't have a babysitter).

  2. That direct mail marketing gave the best return for the money that I put into it without a lot of hassle..and my kids could help me with it!

  3. That I was pretty darn good at writing direct mail letters.

Reason three: I have used the very steps I give you in this eBook to generate a 14-20% response rate in my own mailings. (Incidentally, the industry standard is 1-3% right now.)

Why would I "risk" giving all of my marketing secrets away? Why wouldn't I horde them all for myself? Because I believe what Zig Ziglar says, "You can have anything you want in life if you're willing to help enough other people get what they want."

Other people helped my family out of the goodness of their own heart in order to see us succeed. I've seen Zig's quote work firsthand and firmly believe that I possess no greater gift than to help you succeed in real estate.

Here is a summary of the benefits you receive

Our step-by-step guidelines make the eBook easy for you to follow.
Go from creation to implementation in just minutes! Anyone from a brand new investor to seasoned professional can benefit from a terrific direct marketing campaign.

I've taken the liberty of including all contact information for every single vendor I use in my own business within the book.
Don't bother wasting time trying to find places to order envelopes, mail houses, printers, etc. I've included them all for you! I don't receive any monetary compensation for recommending these guys. I've just found that good folks are hard to find in this business - you know, ones who call you back, who ship when promised, who actually do what they say they will? So I made sure that anyone who associates themselves with me wouldn't have that issue.

Receive FREE lifetime updates of your book for as long as we're in business.
That's right! Each and every time (for the lifetime of Big Cheese Marketing) that I add something new to this e-book you will receive that update FREE. I’m not one of those who feel like they need to constantly get more money from you. Trust me; there are plenty of other products and services to do that. I just wouldn’t feel right updating the book each time and expecting folks to come back and pay. Spend a small amount now to receive a lifetime of education and information! And at the fast-paced movement of our society, it's vital to stay on the cutting edge of marketing to get the biggest bang for your buck!

Choose a marketing technique that is trackable.
You cannot track how many people see your sign on the side of the road. You have no idea how many people drive past your billboard each day. With direct mail, you can track exactly how many letters went out, who got them, which ones were returned, and how many responses you got as a result. C’mon! What other media can you use and know exactly how good or bad you’re doing???

Learn more about how to target your motivated buyers and sellers.
By sending direct mail to targeted individuals in areas you want to invest in who have a house for sale (whether through the Multiple Listing Service your Realtor uses, pre-foreclosures, or For Sale By Owners) you are hitting more people more often who are looking for exactly the type of service that you are offering! They have a house for sale...you want to buy it!

You'll discover how to keep your mail out of the trash pile.
Maybe you’re using direct mail, but are only getting mediocre results. Look, you know as well as I do that when anyone (you and I included) go through our mail, we do so over the trash can. You have the good pile and the bad pile. Using the secrets disclosed in your book, you'll develop a strategy to create mail that looks like grandma sent it! (And who wouldn't open a letter from grandma???)

Spend more time working ON your business rather than in it.
Gone are the days of cold calling, door knocking, and throwing money at harebrained marketing ideas that don't work. Because our step-by-step guidelines are so easy to implement, you'll have more time to actually WORK on your business, rather than playing "catch up" all the time. Devote the time to expanding your real estate business that your company deserves!

Getting your letters ready to go has never been easier!
Getting your envelopes ready to be opened is so easy, your kids can work on your real estate business WITH you! Get others around you involved in your mailings. Or simply send everything over to a mail house and fuggedabowdit! :) By following the simple steps we've laid out for you, you'll wonder why you put direct mail off for as long as you did!

Now, you're probably wondering how and why we can do all those things.  Let me explain...

I personally LOVE direct mail. Why? Because it is targeted, trackable, and I know at any given time exactly how effective my latest marketing campaign has been. No other technique will give you that freedom and satisfaction. In other books, I've talked about the importance of writing your own sales letters. This book is a little bit different...

Within the digital pages of the book you're about to purchase, you will find step-by-step instructions on exactly what should be wrapped around your sales letter...aka the ENVELOPE!

I'm not nuts for writing a book about envelopes. It's so necessary! If you are using a white, #10 envelope (like the kind your bills come in) - or even worse, the ones with the window so the address shows through... THEN THIS BOOK IS FOR YOU!

Even if you're currently using postcards for direct mail because they're cheaper - you'll be surprised at the money you're throwing down the drain by not implementing a spectacular direct mail campaign!

So why would you buy a book about envelopes? Can't you just go out and buy some? Sure. But do you know what color pulls the best responses?

Do you use professional return address labels or are homemade ones ok, or do you put one on there at all?

What about the mailing address? Should you use labels, handwrite, or print on the envelope?

Do you have the marketing budget to find out all of this on your own...or would you rather take advantage of the time and money I've already put into researching to find out for you?

The answer is obvious to me, but at the end of the day, it's your dime.

Probably the most exciting part of this book is the last step (I saved the best for last!) It's the one step, the one secret that is so powerful that if you ignored every single word in the rest of the book and only utilized this ONE STEP, you'd still receive a double digit response rate.

I promise you, it's that powerful.

Don't take my word for it.
Listen to what our customers say...

“I consider my self to be a very savvy marketer. On any give mail campaign I will generate 6-7% response rate. Basically the only way I could get more calls was to send more letters. Once I implemented Rachel’s letter writing techniques I am now averaging 11% callback rate! As we all know the first step in buying real estate is making offers to sellers. When more sellers are calling, more offers are being written. The real estate market in this country is saturated with investors out there sending letters. Ask yourself this, “Why will they open mine and respond”. The answer, use the techniques that a successful investor in a very competitive market has had success with.”

- Dylan Tanaka, Detroit Suburbs, MI

 

“I have used Big Cheese Marketing’s tips in my own business and they have helped improve my direct mail campaign return rate to the 10% range versus the normal corporate average of 1% return!”

- Mike Brunett, Peachtree City, GA

 

“Even though I have been in business for several years I am anything but a marketing expert. After meeting Rachel I got a real appreciation for using a marketing professional. As I have always felt it wise to not skimp on good attorneys and accountants I was horrified to discover that trying to do my marketing myself was akin to trying to be my own attorney and accountant! The worst part was that without marketing and gaining clients the rest of my business was completely irrelevant! Thankfully I have been able to take just ONE piece of her advice and DOUBLED my marketing response rate! I can’t wait to see what else she has in store! ”

- Steve Kansa, Duluth, GA

Warning: Do NOT buy any marketing information
unless it meets the following 5 criteria...

There is a lot of confusion surrounding our field. I want to give you 5 criteria or elements you absolutely, positively must have in any solution you obtain:

1.

 The person selling the information MUST be a current real estate investor. Accept nothing less! How can anyone outside the investing field know what makes motivated buyers and sellers call based on the mail they've received?

2.

 The information you purchase must be proven to generate at least a double digit response rate! Anything less is unacceptable. So many for so long have been content to get 1-2 calls from 100 letters mailed (as an example) that they forget about the other 98 letters they sent out! It's time to step up the marketing game and use a system that is PROVEN to generate RESULTS!

3.

 If lifetime updates are not offered, PASS! You have now way of knowing whether you are purchasing the latest, up-to-date material available or if you're buying a product that was written 20 years ago.

4.

 If the person selling to you says, "Just use the direct mail information in the manual. It worked great for me." RUN FOR THE HILLS! Did you notice the subltey there? They said it 'worked' for them - past tense. How far in the past? You don't know. Besides, how are you going to stand out from your competition if 300 other people in the room all receive the exact same advice? NEVER use "what's in the manual". Always write your own marketing.

5.

 Never put your marketing in someone else’s hands. You never know if that person has your business or your wallet’ s best interests in mind!

You get at least 10 times your money's worth!

So what’s this incredible secret? Of course I’m not going to tell you right now! You’ll have to buy the e-book to find out.

But I will tell you this much...if what I have to say in this book is true (and it is) and it makes you an additional $60,000-$80,000 in as little time as it takes to implement the strategies I talk about, it’s going to make your head swim! It’ll pale in comparison to what you spent on the book itself.

Remember that last step I talked about earlier? The one where I said if you only used that one item that you'd still generate a double digit response rate? HAVE YOU GOT ANY IDEA HOW LONG IT TOOK ME TO DISCOVER THAT???

The time, research, and money put into figuring out the exact elements that make sellers and buyers open their direct mail easily cost me over $10,000 in time, effort, and money spent.

Act immediately and receive the following bonuses

Interview With My Mailing House
Focus on meeting with buyers and sellers while discovering how to let someone else take care of doing your mailings for you. We go through the details of: how to find a good mailing house, why you should use a mailing house vs. doing it all yourself, the difference between a first class stamp, bulk and metered rate (and some "fake" stamps that could cost you more than you know!). Mailing house contact information included! ($97 Value)

Interview With My Printer
You'll find out: how to figure out what type of paper to use for your mailings (isn't it all the same?), what else your printer can do for you that you can use in your investing business, how to find a good, local printer...and that's just scratching the surface! This one is not available on my website. Contact information included! ($97 Value)

Audio Interview With My Sign Printer
We go over what signs are most ordered and what they look like (so you know how to make yours stand out from the rest!), when and how often to order new signs, what to expect from a sign printer, how to get the best deals and so much more! Contact information included! ($98 Value)

Audio Interview With My Realtor
She's no ordinary agent! She's also an investor in one of the hottest markets that there is to invest in right now. She gives you: insider terms and lingo to use with your agent to get better responses when selling your house, how to determine true comparable sales, and so much more! Contact information included! ($187 Value)

11 Direct Mail Letters
I've used these exact letters in my own investing business - and people have paid me $5,000 each for the privilege of using them too! You'll find a a grab bag of 11 direct mail letters written by Rachel and used all throughout 2006! These letters have been tried, tested, and successfully used to get motivated sellers to call. The letters touch on the following situations: Pre-Foreclosure, Expired Listings, Probate Letter To Attorneys, Probate Letter To Families, Frustrated Landlords, Out Of State Owners, Note Buyers and plenty more! ($55,000 Value)

3 Supplement CDs
These CDs are specific to Pre-Foreclosures, Expired Listings and Out of State Owners. Each CD outlines detailed hot buttons, emotions, and headlines that you'll use for each specific seller situation! ($67 value)

What To Say When The Phone Rings!
An additional supplement about conquering the 'Take The Call Yourself' vs. 'Pay For A Sophisticated Phone System' dilemma...and covering all points in between too! The supplement also includes sample phone conversations to use when all those sellers start calling you for help!
($47 value)

First Five People To Order
You'll receive 2 free months of the "Big Cheese Inner Circle Program". Receive case studies each month that go over marketing trends, specific marketing pieces (which we tear apart and put together in a way that gives you the most bang for your buck!) and much, much more. Receive the "Best of Big Cheese" as a bonus too! ($120 value)

A total of $55,713 in  retail value
Yours for absolutely free!

You Can't Lose With Our 100%, Ironclad, Money Back Guarantee

By the way, these bonuses are yours to keep even in the unlikely event you decide to take advantage of our ironclad money back guarantee:

Your satisfaction is guaranteed with our 100%, iron-clad money-back guarantee. If you aren't absolutely thrilled with our product, just contact us within 6 months showing that you've put the guidelines to use and were unhappy with the response you received, and we'll refund 100% of your purchase price. No questions asked.

You don't have to decide now if this product is for you. Just get it and try it out. If it doesn't do everything I say and more, if you don't save money, or if your business doesn't improve, or if your life isn't better, or if you don't absolutely love it, just let me know and I'll give you every cent of your money back! So you have nothing to lose and everything to gain.

There are 2 ways to order “How $1.00
Can Make You $70,000 in Real Estate”

1. You may click here and you’ll be redirected to a page allowing you to pay by credit card or PayPal.
2. Call 214-615-6505 x8783 and leave your name, number, and pertinent credit card information and your package will be sent as soon as your card is processed.

To your marketing success,

Rachel Young
Big Cheese Marketing

SO, WHO IS RACHEL YOUNG?

From humble beginnings as the oldest of four children living in a one-bedroom trailer, to homeless, single mother of three, Rachel Young has certainly seen her share of hard times.  When she decided to start investing, she lived in the basement of a home belonging to a family friend.  Her drive, determination and spectacular marketing abilities brought her "out of the ashes" and led her to being one of Atlanta's most successful real estate investors in single family homes.

Rachel's willingness to teach her strategies and marketing techniques to others has made her a much sought-after business woman in the real estate investing community.  Her company, Big Cheese Marketing, has skyrocketed through the ranks of other marketing businesses.  She is an investor as well as an entrepreneur.

Rachel is married, has three children and lives in Atlanta, GA.